Learn to Ski and Snowboard (Month)/Bring a Friend
Suppliers – Review the www.learntoskiandsnowboard.org web site and the www.ski-snowboard.org web site to see what effort already is being made to attract and convert new skiers and snowboarders. Make sure that your reps are familiar with the initiative.
Suppliers – Include information about the LSSM/BAF initiative in training clinics for reps.
Suppliers – Familiarize yourself with the #firstdayfaces promotion that offers incentives for beginners who post photos of their first day learning how to ski or snowboard.
Suppliers - Provide a product for the national Bring a Friend Challenge. The Challenge rewards those who help newcomers sign up for beginner lessons with prizes they can win for doing so. Product prizes get their own page on www.learntoskiandsnowboard.org with the brand logo and a link back to the brand’s web site. Brand visibility also is included in PR and social media outreach.
Reps - Tell your dealers that January is “Learn to Ski and Snowboard Month” and encourage them to tell their customers. Work with dealers to organize a simple promotion that helps to spread the word. Give them the www.learntoskiandsnowboard.org web site so they can see what we are promoting to consumers and the www.ski-snowboard.org Partner Toolkit so they can utilize the materials provided by initiative organizers. Everything is FREE!
Reps - Encourage your dealers to organize a “Bring a Friend” night by encouraging current customers to bring a beginner for an evening of socializing, seeing new products and learning the basics (like how to dress or how to know what skis or snowboards to lease or purchase).
Reps - Provide a product for the national Bring a Friend Challenge. The Challenge rewards those who help newcomers sign up for beginner lessons with prizes they can win for doing so. Product prizes get their own page on learntoskiandsnowboard.org with a link back to the brand’s web site. Brand visibility also is included in PR and social media outreach.
Reps - Create your own Bring a Friend Challenge with a “special dealer” by providing an incentive for your dealer to help newcomers sign up for beginner lessons from a professional instructor.
Suppliers and Reps – Feel free to use the art in the partner toolkit at www.ski-snowboard.org to create a banner ad for your web site or post the logos promoting Learn to Ski/Snowboard/Bring a Friend. .
Suppliers and Reps - Tell LSS(M)/BAF organizers what you are doing so it can be promoted on the learntoskiandsnowboard.org web site and used in social media/PR outreach to further help your efforts. Send us a simple word document (press release) that can be posted in the popular News section of the www.learntoskiandsnowboard.org web site.