Learn to Ski and Snowboard (Month)/Bring a Friend
Tell your current customers that January is “Learn to Ski and Snowboard Month” and encourage them to tell friends and family members who want to learn. Give them the www.learntoskiandsnowboard.org web site so they can get basic information.
Let your current customers know about the Bring a Friend Challenge. They can win great prizes by helping newcomers sign up for lessons at a local ski/snowboard area. Prize packages are arranged by LSS(M)/BAF organizers and it is a free promotion for you to use. Everything takes place online at www.bringafriend.org.
Create your own Bring a Friend Challenge by providing an incentive for your current customers to help newcomers sign up for beginner lessons from a professional instructor.
Organize a “Bring a Friend” night at your shop by encouraging current customers to bring a beginner for an evening of socializing, seeing new products and learning the basics (like how to dress).
Use the art in the partner toolkit at www.ski-snowboard.org to create banner ads for your web site or post the logos promoting Learn to Ski/Snowboard/Bring a Friend. .