Learn to Ski and Snowboard and Bring a Friend Offers

    You have several opportunities to spread the word about your beginner "learn to” and/or Bring a Friend program(s) via the Learntoskiandsnowboard.org web site.
    We urge resorts to create special programs during Learn to Ski and Snowboard Month especially for the new Bring a Friend Challenge Weekend (Jan. 5 – 7) and World Snow Day (Jan. 21). Of course, we welcome programs that are available for consumers at any time during January.
    We will post your offers in the "Special Programs" section. We also will promote your offers through our social media tools and PR outreach. It is up to you to determine your offer(s). In the past, most January newcomer offers typically involve a beginner lift ticket, lesson, and rentals package.
    Bring a Friend programs vary widely. They generally include the beginner lift, lesson, rentals package PLUS and incentive for whoever brings the newcomers. They could be season pass holders, occasional skiers and snowboarders or beginners themselves. It’s your choice.
    The Winter Olympics are from February 9 – 25, 2018. The Games always shine a spotlight on skiing and snowboarding. Only “official sponsors” can directly reference the Winter Olympics. If you have any special programs during that time period though, please consider sharing the information.
    Contact Mary Jo Tarallo at mjt@learntoskiandsnowboard.org if you have questions.
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