First Day Faces
First Day Faces is a social media campaign. It encourages beginners to show via social media how much fun they, a friend or family member had on their first day learning how to ski or snowboard. It is FREE for you to use in your own promotions. Ask your newcomers to post and to use #firstdayfaces.
The art here is for your use either as ads, postcards, flyers, emails, social media postings or other forms of communication. An easy thing to do is to use the #firstdayfaces hash tag yourself.
There are two versions of the text. One directly pitches newcomers and one pitches current participants who can “bring a friend”.
Feel free to include your own logo and/or message.
The First Day Faces campaign is an option for you and there is no cost. We will offer prizes - via the learntoskiandsnowboard.org web site - to consumers who participate and we will be promoting it throughout the winter via our web site and LSS(M)/BAF social media outreach. Hope you can do the same.
Thanks to Cultivator Ad and Design (Denver) for developing the creative. Cultivator has worked with us for several years now and also works closely with PSIA-AASI.