What should we do on the live video?

Do what works for your resort.  As a marketer, you know your audience intimately. You know what they want, how they consume their information, and what types of mediums and platforms make sense. Facebook Live is a new way to connect with people, but you still need to do it in a way that feels true to the brand. Nothing is easier to detect in social media than inauthenticity.

Can I practice by going Live without people seeing my video?
Yes. Just adjust your privacy settings to “Only Me” before you tap the “Go Live” button.

How long can I go Live for?
You can go Live for 5 – 10 minutes for this event. Keep in mind, the first minute people are tuning in. Make sure to repeat who you are and where half-way through your time.

Will I get LSS Support?

Yes!  We will have multiple people on the LSS Facebook page to help support you and the people responding live.  When you're the one holding the camera for a Facebook Live video, it's really hard to see the comments popping up on the mobile screen. If the comments are coming in fast, it's especially easy to lose sight of them as they disappear below the fold.  So, we will monitor the comments while you are recording and after. That way, can concentrate on creating a great experience.  When you end your session, just jump in and help replying to comments.

Is there a place to find out more about Facebook LIVE in addtion to what Facebook has available?

Yes, this site has some great tips: https://blog.hootsuite.com/facebook-live-video/

What is needed?
A cell phone and the Facebook App. Also, that you are connected to the Learn to Ski Facebook page.

Starting Live Video - Update your Staus

a) Access Live Video through either the Facebook app or the Pages Manager app.

b) Through a personal account, click on the “What’s on your mind?” box at the top of your Newsfeed.

c) In the options below the area to input text, you’ll see a list of options, which include Live Video.

In the Pages Manager app, click “Publish” from your brand's page. On the following page, you’ll find an option at the bottom of your screen that says “Add to your post.” Select this, and then click “Live Video.” If this is your first live video, Pages will request access to your camera and microphone. Click “OK” for both. 

How will it work?
1. On your phone, go to the LSSM News Feed, and tap the "Live" option denoted by the camcorder icon.
2. Give Facebook access to your camera and microphone when prompted.
3. Choose the public privacy setting.
4. Add your compelling description.
5. Tag friends, choose your location, or add an activity.
6. Set up your camera view.
7. Add lenses, filters, or writing and drawing to your video.

FB live newsfeed 1


camera permission




Go Live button