facebook live guide

You in for Bring a Friend LIVE?

On Friday, January 5, Learn to Ski and Snowboard/Bring a Friend organizers invite you to participate in a Facebook LIVE event across the country.

Give yourselves a pat on the back and tell the public what you are doing for Bring a Friend Weekend and Learn to Ski and Snowboard Month.

It’s FREE!

All you need to do is provide a Learn to Ski and Snowboard and/or Bring a Friend offer that we can post on the learntoskiandsnowboard.org web site AND sign up on our simple registration form:


Why Facebook LIVE?

Live is the best way to interact with viewers in real time. Field their burning questions, hear what's on their mind and check out their Live Reactions to gauge how your broadcast is going.

People love watching video, which is why we've built a dedicated place to watch this engaging content on Facebook. While your current fans will be able to keep up here and in News Feed, the experience will help new followers discover you too.

Quick Summary:


Social Media January Kick-Off

Ski area Social Media Manager/Communications person

We will have Time slots assigned based on geographic location.  
East Coast - morning
Midwest - mid day
West Coast - afternoon.

The selected ski area host will tak for about 5 minutes.  Check out the recommended topics:

-Add a Contest-Bring a Friend and win a trip (nominate your friend).

After your 5 minutes, we recommend staying around for another 55 minutes to answer viewer Q & A.  This is a great time to talk to beginners about why they should come visit your ski area.


What to do Before the Event

1. Provide your email address so we can add you to the Learn to Ski Facebook page as a host.

2. Check your connectivity at your selected LIVE location.
Check to make sure that you have a strong signal before going live. WiFi tends to work best, but if you can't find a nearby network, you'll want a 4G connection. If you have weak signal, the 'Go Live' button will be grayed out.

3. Write a compelling description before going live & letting us know so we can promote your resort.

A great description will capture fans' attention and help them understand what your broadcast is about.

Planning TIP:
Make the video visually engaging and spontaneous.
You have to be visually engaging -- not just at the very beginning of your broadcast (although that'll be important for when folks view the video later), but throughout the video as more and more people join in.

Don't worry about mistakes or stutters.
Spontaneity works -- even if your Facebook Live doesn't go according to plan.
Let's face it, we're all human. And when humans and technology mix, there can sometimes be technical difficulties.
If you're recording a live video, things might go wrong -- your equipment could malfunction, you could lose your train of thought, or you could get photobombed by a random passerby. You can't call "cut" if things happen -- you have to roll with them and keep filming and talking.

4. Develop your Focus.
Suggested Messages for you to talk about:
-Special beginner Learn to Ski and Snowboard programs at your resort.
-Bring a Friend Offers at your resort.
-Why it’s important to take beginner lessons from a pro.

Here are some Recommended Talking Points

  • Breaking News – Comments on the weekend events at your resort.
  • Interview – Bring a guest, instructor, team member into the conversation.
  • Activity – Depending on your talents, sing a song, demonstrate a technique, show off après ski.
  • Behind the Scenes – Show off how you help mother nature in the snow department or how the snow always looks so well groomed. You could even show how your team gets ready for all the guests each day.
  • Demo – Teach people how to get on/off a chairlift, put on skis, how to fall properly, what to wear, etc.

Don’t forget to Mention your Bring a Friend Weekend events and Learn to Ski Month Programs.

During the Event

TIP: Keep reintroducing yourself.
When you first start the video, take a minute to introduce yourself and what the video's about. But keep in mind that when you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers. As people find your video on their News Feeds, they'll join in -- but that means you'll want to reintroduce yourself a second, third, and even a fourth time to catch people up.

One second in:
"Hello, Facebook Live! Hey! Susie Skier here. I don't know if we have anyone on the broadcast yet, so I'm going to wait about one minute to see who joins us."

One minute in:
"Hello to the 309 viewers in here right now. I'm Susie Skier from Ski Resort. Just to recap what's happening right now, this is a live broadcast to highlight ____________

A few minutes in:
"Just to give a quick recap on who I am, in case you guys don't know -- I'm Susie Skier from Ski Resort. Today, I'm doing _________________________________."

Use a closing line to signal the end of the broadcast.
Be sure to finish with a closing line, like “Thanks for watching!” or “I'll be going live again soon.” After you've wrapped up, wait a few seconds until you hear the “ping” indicating your broadcast is complete

During the Q & A, say hello to commenters by name and to respond to their comments

The audience will be thrilled to hear you mention their name and answer their questions when you are live.