Bring a Friend LIVE Addendum

Social Media January Kick-Off

Who:
Ski Area Social Media Manager/Communications person

What:
We have approximately 100 slots on one day - Jan 5, 2018 - to help kick off Learn to Ski Month and Bring a Friend campaigns using Facebook Live software on the LSS Facebook page. Then, marketing people can stay on for another 55 minutes to answer viewer Q & A.

Other Options
-Add a Contest-Bring a Friend and win a trip (nominate your friend).
-Also you could try to connect to Facebook beacons or blue tooth beacons for bounce back offers.
-Connect to the Olympics - Ambassadors could also do Facebook live sessions between resort times (could fill in)

Need:
-LSS Facebook page
-Facebook Live
https://live.fb.com/
-PR nationally for resorts and times

-Resorts stay on after LIVE session for live Q & A with viewers.

Pre-Work:
-Email for ski areas to sign up for 5 minute LIVE sessions on the selected day.
-Talking points for "reporters"

Promote:
Resorts: social media, email newsletters
Sponsor: Could send hats to reporters for branding. Also contest prize. Support ads.