Part 1 of The Triple Play is the Bring a Friend Weekend, January 5 – 7, 2018; Learn to Ski and Snowboard Month Kick-Off

This is the KICK-OFF for January and Learn to Ski and Snowboard Month. Historically, this has been a slow weekend, especially for resorts, because it falls between New Year’s and the busy Martin Luther King weekend. Not only is Bring a Friend Weekend the “kick-off” for Learn to Ski and Snowboard Month it also is the start of the Bring a Friend Challenge. We focus on what industry research indicates – that most people are introduced to skiing and snowboarding through a friend or family member.

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